RESEARCH
+ STRATEGY
Understanding your user is no easy task. The Research and Strategy division is devoted to working directly with users to improve products and systems for more effective market solutions. The R&S group offers user verification studies, market research, competitor analysis, and idea generation for our clients.
Methods
Every project starts with a “How might we” statement (sometimes more than one) which will outline the direction and goals of the project.
Process
Following a course throughout the semester, the projects begin with benchmarking and market research, followed by interviews, unpacking and ideating, resulting one a cohesive finalized report.
Deliverables
At the end of the semester and completion of the project, the team will present the final deliverables in the form of a final report, including applications and next-step consulting suggestions.
SEZZLE
Design U's Research + Strategy team partnered up with Sezzle, an online payment solution that works with companies to offer installment plans.
Our team worked to improve the check-out experience for shoppers.
